🛍️ It's about attracting customers, converting them to buy from you, and ensuring customer satisfaction, as measured by tools like the Net Promoter Score (NPS).

📈 Marketing is visualized as a funnel, where the top is full of potential leads that know little about you, and as they move down the funnel, their likelihood to purchase increases.

🤔 It's important not to confuse conversion rates from different platforms, like Amazon vs. a personal website, as they aren’t directly comparable.

💡 The choice between focusing on a platform like Amazon or investing in building a customer list on your personal website depends on your strategic objectives.

💸 Cost per acquisition is a critical marketing key performance indicator (KPI) that you should monitor, manage, and aim to optimize, regardless of whether you're in a product or service business.